What Are The Most Popular Backpack Brands? Top Picks & Buying Tips
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Backpacks have come a long way from basic school bags to highly specialized, stylish companions for travel, outdoor adventures, or your daily commute.
Whether you’re trekking across Europe, heading off to college, or simply looking for a reliable everyday carry, choosing the right backpack brand can make all the difference.
In this guide, we’ll walk you through some of the most popular backpack brands, provide honest opinions on their quality and value, and help you discover which one might be perfect for you.
Why Choosing the Best Backpack Brand Matters
Backpacks aren’t just about lugging stuff around; they’re an extension of your style, comfort, and overall experience. A poorly made bag can cause back pain, disorganized chaos, or worse—fail when you need it most. According to a review by OutdoorGearLab in 2023, the best backpacks stand out in three ways:
- Comfort & Support – Ergonomic straps and supportive back panels matter on long hauls.
- Durability – High-quality materials (like ripstop nylon) resist wear and tear.
- Organization – Clever pockets, compartments, and sleeves keep everything tidy.
With that in mind, here are some of the top backpack brands, each with its own strengths.
Top Famous Backpack Brands
Each section includes approximate price ranges and any notable warranty info, so you can decide what works best for you.
1. Herschel Supply Co.
Herschel Supply Co. was founded in 2009 in Vancouver, Canada, and quickly became famous for blending timeless shapes with modern touches. Think of it as the brand that took the classic backpack silhouette and injected it with a dose of current street-style flair.
Overview
- Founded in 2009 in Vancouver, Canada.
- Known for modern-classic aesthetics.
- Price Range: $50–$120 (approx.).
- Warranty: Limited lifetime against manufacturing defects.
Notable Models
- Little America: Signature mountaineering style with a roomy interior and drawstring closure; best for students and urban explorers who need a laptop-friendly pack.
- Settlement: Slim profile with a front organizer pocket; best for minimalists wanting a simple, everyday commute option.
- Pop Quiz: Comes with a padded laptop sleeve and multiple organizer pockets; best for those seeking extra protection and easy-access organization for tech.
- Retreat: A slightly smaller version of Little America with a drawstring closure and magnetic strap buckles; best for those wanting Herschel’s classic look in a more compact form.
- Nova: Available in Mini to Mid-Volume sizes, featuring a rounded silhouette; best for lighter day trips or those preferring a more compact, stylish backpack.
| ✅ Pros | ❌ Cons |
|---|
| Trendy, vintage-inspired designs that appeal to style-conscious users | Limited padding in some models, especially for heavier tech gear |
| Durable construction for day-to-day use | Some customers find straps less comfortable under heavier loads |
| Wide range of colors, patterns, and volumes | Pricing can be slightly higher compared to budget-friendly brands |
| Generally easy to clean and maintain | Zipper quality on certain models can occasionally be inconsistent |
| Good warranty coverage (limited lifetime for defects) | Exterior pockets can be minimal or shallow on select designs |
Is It Worth It?
If you’re big on style without needing hardcore protection, Herschel is a solid choice. The limited lifetime warranty also shows they stand behind their products.
HERSCHEL SUPPLY
HERSCHEL SUPPLY
HERSCHEL SUPPLY
HERSCHEL SUPPLY
(Official site: Herschel)
2. The North Face
Launched in 1966 as a tiny mountaineering retail store, The North Face has grown into a global powerhouse for outdoor enthusiasts. Their mantra: “Never Stop Exploring.”
Overview
- Renowned for outdoor gear and apparel.
- Price Range: $70–$150+.
- Warranty: Lifetime warranty for manufacturing defects.
Notable Models
- Borealis: Bungee system, ventilated mesh panel, and spacious compartments; best for multi-purpose use like campus, travel, or light hiking.
- Recon: Padded laptop sleeve, injection-molded shoulder straps, and breathable lumbar panel; best for tech-savvy commuters wanting extra organization.
- Jester: Includes a dedicated laptop compartment and exterior bungee cords; best for students looking for a budget-friendly option with decent padding.
- Surge: Offers a FlexVent™ suspension system with extra padding; best for heavier loads like bigger laptops and textbooks.
- Router: Large capacity with a TSA-friendly laptop compartment; best for extended commutes or short travel where extra space is needed.
| ✅ Pros | ❌ Cons |
|---|---|
| Highly durable fabrics and hardware, often praised for withstanding daily commutes and outdoor adventures | Higher price point compared to purely casual brands |
| Comfortable, ergonomic shoulder straps and breathable back panels suitable for prolonged wear | Some models can feel bulky if primarily used in tight spaces (e.g., packed buses) |
| Multiple compartment designs that keep gear organized and accessible | Occasional reports of zipper snags, especially if overstuffed |
| Lifetime warranty policy offers peace of mind | Certain colorways or limited editions can be harder to find or more expensive |
| Versatility: many users switch seamlessly between campus/work and short hikes | The brand’s outdoor focus means designs may feel too sporty for strictly formal use |
Is It Worth It?
Yes, particularly if you want a day-to-day pack that can tackle weekend getaways. Backed by a strong warranty, The North Face is often worth the premium.
THE NORTH FACE
THE NORTH FACE
THE NORTH FACE
THE NORTH FACE
(Official site: The North Face)
3. Osprey
Osprey began its journey in 1974 with a focus on custom-fitted, high-quality backpacks for serious travelers and hikers. Their dedication to an “All Mighty Guarantee” has earned them a loyal following.
Overview
- Specializes in travel and trekking packs.
- Price Range: $70–$250+.
- Warranty: “All Mighty Guarantee” (repair or replacement).
Notable Models
- Farpoint 40: Opens like a suitcase with a comfortable harness system; best for carry-on travel and backpacking without checked luggage.
- Daylite: Lightweight design with attachment capability to larger Osprey packs; best for short hikes or everyday outings.
- Nebula: Includes a laptop sleeve, front organization panel, and stretch mesh pockets; best for daily commuting with tech.
- Aura/Atmos Series: Anti-Gravity™ back panel for serious comfort; best for multi-day hiking or camping trips where ventilation and load distribution are critical.
- Porter: Features padded sidewalls and stowaway straps; best for those needing a hybrid duffel-backpack for versatile travel.
| ✅ Pros | ❌ Cons |
|---|
| Exceptional load distribution and suspension systems, highly praised for comfort on long treks | Some models are too large/bulky for casual daily use |
| The “All Mighty Guarantee” strongly resonates with customers who want long-term reliability | Premium pricing can be a barrier for budget-minded buyers |
| Thoughtful compartment design, easy to organize gear | Limited availability in some local stores, so online ordering is common |
| Great for travelers and hikers who need specialized features like hydration compatibility and stowaway straps | Style can lean toward outdoor/technical, less “urban-chic” |
| High build quality, robust stitching, and abrasion-resistant materials | Overly detailed or complex harness systems can feel overwhelming to casual users |
Is It Worth It?
For extended travel or frequent hikes, absolutely. Osprey’s harness systems rank high in industry reviews, and their generous warranty is a huge plus.
OSPREY
OSPREY
OSPREY
OSPREY
(Official site: Osprey)
4. Fjällräven
Founded in the small town of Örnsköldsvik, Sweden, Fjällräven originally set out to design functional and durable gear for Scandinavian explorers. Today, the brand is known worldwide for blending minimalism with eco-friendly practices.
Overview
- Swedish brand with eco-conscious designs.
- Price Range: $60–$150+.
- Warranty: Limited lifetime for manufacturing defects.
Notable Models
- Kånken: Iconic, boxy shape with a wide color range; best for everyday casual use, particularly for students or short commutes.
- Kånken Laptop: Added padding and different sizes (13”, 15”, 17”); best for those wanting classic Kånken style but with laptop protection.
- Räven: G-1000 fabric and extra pockets; best for those preferring a more traditional design with durable materials.
- High Coast Foldsack: Lightweight and water-resistant; best for day hikes or short urban adventures in unpredictable weather.
- Travel Pack: Fully openable main compartment with a padded laptop sleeve; best for weekend getaways or minimalist business trips.
| ✅ Pros | ❌ Cons |
|---|---|
| Iconic, minimalist Scandinavian aesthetic — the Kånken series is especially beloved | Often less back padding compared to other brands; not ideal for heavy textbooks/gear |
| Eco-friendly approach and durable G-1000 fabric impress environmentally conscious buyers | Price can be relatively high for a simpler design |
| Wide color variety that appeals to different style preferences | Some users find the straps thin and uncomfortable under significant weight |
| Lightweight, making them easy to carry for short commutes or travel | Limited interior organization in classic Kånken models |
| Resistant to everyday wear and tear; easy to spot clean | Many complaints about water resistance in heavy rain unless treated with Greenland Wax |
Is It Worth It?
If you like minimalist styling and want a brand that prioritizes sustainability, Fjällräven is a great bet—best for lighter loads or casual use.
Fjällräven
Fjällräven
Fjällräven
Fjällräven
(Official site: Fjällräven)
5. JanSport
Launched by three college buddies in 1967, JanSport quickly became a go-to for students across America. Even decades later, the brand remains synonymous with affordable reliability.
Overview
- Classic American staple, big in schools.
- Price Range: $30–$70.
- Warranty: Lifetime warranty on most models.
Notable Models
- SuperBreak: Lightweight and straightforward; best for students needing a classic, budget-friendly pack.
- Right Pack: Features a suede leather bottom for extra durability; best for those who like the SuperBreak style but want an upgraded look.
- Big Student: Multiple front pockets and large capacity; best for carrying heavy textbooks or larger items.
- Cool Student: Offers a dedicated 15” laptop sleeve and organizer panel; best for tech-savvy students wanting better protection.
- Agave: Ergonomic S-curve straps and more structure; best for light outdoor activities or campus-to-trail transitions.
| ✅ Pros | ❌ Cons |
|---|---|
| Affordable and widely available, making it easy to replace or upgrade | Basic designs may lack advanced features or specialized compartments |
| Recognized for strong warranties (lifetime coverage) | Some models have minimal padding for laptops or heavy items |
| Long-standing brand trust; many users have had one JanSport for years | Basic aesthetics might not appeal to those seeking a more modern or edgy look |
| Ideal for students: simple, lightweight, and roomy enough for textbooks | Zippers can wear out over time, especially if the backpack is overstuffed |
| Straightforward designs suitable for casual, everyday use | Thin material in cheaper models can fray after intensive long-term use |
Is It Worth It?
For day-to-day student life or casual commuting, JanSport remains a reliable, budget-friendly choice.
JanSport
JanSport
JanSport
JanSport
(Official site: JanSport)
6. Eastpak
Originally making gear for the U.S. military, Eastpak transitioned into everyday backpacks in the late 1970s. Its European street style meets military-grade durability.
Overview
- Urban vibe with robust zippers and strong fabric.
- Price Range: $40–$90.
- Warranty: 30-year warranty on most products.
Notable Models
- Padded Pak’r: Iconic shape and wide variety of patterns; best for everyday use with a simple main compartment plus front pocket.
- Orbit: A smaller version of the Pak’r; best for those who want a compact pack for minimal daily essentials.
- Provider: Two main compartments and a padded laptop sleeve; best for students or office workers needing extra organization.
- Wyoming: Leather bottom and reinforced corners; best for added durability while retaining a stylish edge.
- Out of Office: Streamlined design with a dedicated laptop compartment; best for casual commutes needing quick access to essentials.
| ✅ Pros | ❌ Cons |
|---|
| 30-year warranty is highly valued; many report Eastpak as durable for daily use | Styles skew casual, which might not suit business or formal settings |
| Classic shapes (Padded Pak’r) are praised for comfort and easy organization | Some find the back padding insufficient for heavier loads |
| Wide range of patterns and colorways appeals to a younger, streetwear-oriented crowd | Zippers and stitching can occasionally show wear if overloaded |
| Military origins often cited for reliability and tough materials | Certain limited-edition designs can be pricier or hard to find |
| Lightweight and compact options available for day trips or commutes | Front pockets can feel cramped for users needing extensive organization |
Is It Worth It?
For everyday city life and a variety of colorways, Eastpak is dependable. The 30-year warranty also speaks volumes about quality.
Eastpak
Eastpak
Eastpak
Eastpak
(Official site: Eastpak)
7. Coach
Coach began as a family-run workshop in a Manhattan loft in 1941. Known for premium leather goods, it gradually expanded into a global luxury brand recognized for timeless style.
Overview
- Luxury leather goods with a polished style.
- Price Range: $200–$600+.
- Warranty: One-year warranty with proof of purchase (repair services available).
Notable Models
- Academy Backpack: Sleek leather exterior and a dedicated laptop sleeve; best for office use or stylish weekend outings.
- Metropolitan Backpack: Refined look with polished hardware; best for executives seeking a professional yet modern bag.
- Rivington: Mix of leather and canvas elements; best for urbanites wanting a designer edge with bold hardware details.
- Westway Backpack: Features color-blocking or patterned leather; best for a streetwear twist on Coach’s classic polish.
- Charter Backpack: Streamlined and durable leather build; best for those craving a minimalistic, upscale silhouette.
| ✅ Pros | ❌ Cons |
|---|---|
| Luxurious look and feel, often made from premium leather or quality canvas | Higher price point; can be more of a fashion statement than a practical, heavy-duty backpack |
| Polished designs that transition well from work to upscale social settings | Leather requires maintenance to avoid scuffs or water damage |
| Excellent craftsmanship and refined details, reflecting the brand’s heritage | Some users feel storage capacity is sacrificed for aesthetics |
| Strong brand reputation in the fashion world; considered a status piece for many | Minimal external pockets can limit quick access to essential items |
| Repair services available to keep the bag looking good for years | Not suitable for outdoor or rugged use; best for city or professional environments |
Is It Worth It?
Yes, if you want a bag that seamlessly transitions from business to social outings. Leather requires some care, but it ages beautifully.
Coach
Coach
Coach
Coach
(Official site: Coach)
8. Patagonia
Patagonia emerged in 1973 from the passion of climber Yvon Chouinard, who wanted better, more ethical outdoor gear. Today, their commitment to sustainability is almost as famous as the brand itself.
Overview
- Outdoor-focused brand emphasizing sustainability.
- Price Range: $80–$180+.
- Warranty: Ironclad Guarantee (repairs or replacements).
Notable Models
- Refugio: Spacious pockets and a padded laptop sleeve; best for daily commuting, campus, or short hikes.
- Black Hole (various capacities): TPU-laminated ripstop polyester; best for traveling and outdoor adventures requiring weather resistance.
- Chacabuco: Ample compartments and harness adjustability; best for larger loads or casual weekend escapes.
- Arbor Classic Pack: Retro-inspired with recycled materials; best for those wanting a more minimal top-loading design for everyday use.
- Tres Pack: Convertible carry (backpack, shoulder, briefcase); best for travelers needing versatility in changing scenarios.
| ✅ Pros | ❌ Cons |
|---|
| Renowned for durability and eco-friendly materials; many appreciate the brand’s transparency | Higher cost reflective of sustainable sourcing and robust construction |
| Ironclad Guarantee includes repairs, aligning with the brand’s environmental ethos | Some designs are more utilitarian than stylish, less appealing for urban fashion |
| Weather-resistant fabrics, particularly in the Black Hole series, receive high marks | Backpack silhouettes can feel “boxy” to users wanting a sleeker shape |
| Zippers and seams usually withstand heavy outdoorsy usage | Certain colorways may go out of stock quickly |
| Well-structured compartments in many models, ideal for organizing gear | For purely casual, everyday use, the style may be too outdoors-oriented |
Is It Worth It?
If you love the outdoors and support environmentally responsible brands, Patagonia’s packs are a top pick—and they last forever.
Patagonia
Patagonia
Patagonia
Patagonia
(Official site: Patagonia)
9. Nike
From sportswear to sneakers, Nike is a household name that needs little introduction. Their backpack line follows suit, focusing on lightweight athleticism and bold branding.
Overview
- Global sportswear brand with athletic backpack styles.
- Price Range: $35–$80.
- Warranty: Limited warranty (varies by region and product line).
Notable Models
- Brasilia: Durable polyester shell and a vented shoe pocket; best for gym enthusiasts needing space for workout gear.
- Hayward: Sturdy front zip pocket and padded straps; best for casual everyday wear with that signature sporty vibe.
- Elemental: Straightforward, single main compartment plus front pouch; best for minimal daily commutes or light carrying.
- Heritage: Retro aesthetic with a classic Nike logo; best for those who love vintage-inspired sporty style.
- Hoops Elite Pro: Water-resistant bottom and specialized compartments; best for basketball players or athletes needing to stash shoes and gear.
| ✅ Pros | ❌ Cons |
|---|
| Sporty aesthetics and lightweight designs align well with gym or casual streetwear users | Limited laptop padding and compartments for serious tech-carrying needs |
| Generally affordable price points for a global brand | Some materials feel thinner, less durable for long-term or rugged use |
| Multiple colorways and high brand recognition for Nike loyalists | Straps may lack ergonomic padding when compared to outdoor or premium brands |
| Good for short commutes, day-to-day errands, or storing gym essentials | Basketball-specific models (like the Hoops Elite) might not suit non-athletic users |
| Easy to clean materials, often polyester or nylon blends | Not many “professional” style options, limiting usage in formal/work environments |
Is It Worth It?
Yes, if you mainly need a grab-and-go gym or casual day bag. For heavier loads or extended travel, you might need something more robust.
Nike
Nike
Nike
Nike
(Official site: Nike)
10. Cotopaxi
Founded by Davis Smith in 2014, Cotopaxi focuses on social impact and sustainable manufacturing. A portion of every sale goes toward poverty alleviation initiatives worldwide.
Overview
- Socially conscious, vibrant color-blocked designs.
- Price Range: $70–$200+.
- Warranty: 61-year warranty on defects (gear for good initiative).
Notable Models
- Allpa 35: Clamshell opening and lockable zippers; best for carry-on travel and structured packing.
- Luzon Del Día: Vibrant, one-of-a-kind color combos; best for lightweight day trips or gym visits.
- Tasra: Backpack/briefcase hybrid with ample pockets; best for commutes or short business travels.
- Batac: Lightweight with comfortable straps; best for day hikes or errand runs, featuring Cotopaxi’s signature bright design.
- Allpa Travel Pack (various sizes): Weather-resistant materials and multiple interior compartments; best for adventurous travelers wanting extra organization.
| ✅ Pros | ❌ Cons |
|---|---|
| Unique, colorful designs that stand out, plus a strong social impact mission (poverty relief) | Some find the bright, mismatched colorways too loud for their preference |
| Quality construction with robust zippers and reinforced stitching | Price can be higher due to ethical sourcing and charitable contributions |
| 61-year warranty fosters trust in longevity | Limited availability in brick-and-mortar stores, leading many to order online |
| Water-resistant and weather-resistant on many travel models (Allpa series) | Daypacks like the Luzon can feel too minimal if you need extensive organization |
| Great for travelers seeking unique aesthetics and practical features | Certain color combos or limited editions may sell out fast, leaving fewer options |
Is It Worth It?
If you appreciate bright designs and a brand with a strong social mission, Cotopaxi stands out. They’re also known to hold up well over time.
COTOPAXI
COTOPAXI
COTOPAXI
COTOPAXI
(Official site: Cotopaxi)
Brand Comparisons: Quality, Price, and Design
| Brand | Approx. Price | Style | Warranty | Best For |
|---|---|---|---|---|
| Herschel | $50–$120 | Classic/Modern | Limited Lifetime | College, daily wear |
| The North Face | $70–$150+ | Outdoor/Urban | Lifetime | Hiking, everyday |
| Osprey | $70–$250+ | Technical/Outdoor | “All Mighty Guarantee” | Travel, trekking |
| Fjällräven | $60–$150+ | Minimalist/Eco | Limited Lifetime | Casual, lightweight loads |
| JanSport | $30–$70 | Casual/Student | Lifetime | School, budget-friendly |
| Eastpak | $40–$90 | Urban/Casual | 30-Year | Street style, everyday |
| Coach | $200–$600+ | Luxury/Fashion | One-Year | Professionals, style-forward |
| Patagonia | $80–$180+ | Outdoor/Sustainable | Ironclad Guarantee | Adventures, eco-minded |
| Nike | $35–$80 | Sporty/Casual | Limited | Gym, day-to-day errands |
| Cotopaxi | $70–$200+ | Colorful/Ethical | 61-Year | Travel, social impact shoppers |
Buyer’s Guide: How to Choose the Right Backpack
A great backpack is more than just a sack with straps. Here are eight in-depth factors to consider to make sure you end up with something that truly fits your needs:
-
Purpose & Frequency of Use
- Everyday Commutes: Look for moderate size (20–25 liters) with a laptop sleeve and easy-access pockets.
- Travel & Hiking: You may need larger capacity (30–50 liters), comfortable harnesses, and robust materials.
- Professional Setting: Sleek designs, neutral colors, and laptop compartments are key.
-
Fit & Comfort
- Shoulder Straps: Padded and adjustable straps help distribute weight evenly.
- Back Panel: Mesh ventilation can reduce sweat on hot days.
- Torso Length: If you’re buying a hiking pack, match your torso measurement to the brand’s size chart.
-
Materials & Durability
- Heavy-Duty Nylon or Polyester: Great for everyday wear and tear.
- Ripstop Fabric: Ideal if you’re frequently outdoors and want tear-resistant performance.
- Leather: Stylish, but requires maintenance and isn’t always weatherproof.
-
Organization & Accessibility
- Laptop Sleeve: Ensures tech stays secure and protected.
- Hidden Pockets: Perfect for valuables like passports or wallets.
- Compression Straps: Keep the load stable, important for travel or hiking.
-
Volume & Sizing
- Liters Measurement: Most brands specify capacity in liters; 20–30L is typical for daily use, 40L+ for travel.
- Personal Fit: If it’s too big or too small, carrying comfort suffers.
-
Budget & Warranty
- Price vs. Longevity: A cheaper pack might fail sooner. A pricier bag with a lifetime warranty (e.g., JanSport, Osprey) can save you money long-term.
- Return Policies: If in doubt, check if returns or exchanges are hassle-free.
-
Style & Brand Preference
- Urban Fashion: Herschel, Eastpak, Coach.
- Outdoor/Adventures: The North Face, Osprey, Patagonia.
- Eco & Social Impact: Fjällräven, Cotopaxi.
- Athletic: Nike, JanSport for simpler active lifestyles.
-
Maintenance & Care
- Cleaning: Check if it’s machine-washable or spot-clean only.
- Leather Conditioner: For brands like Coach, leather care can extend the bag’s lifespan.
- Storage: Keep your backpack in a cool, dry place away from direct sunlight to prevent fabric fading.
Conclusion
Choosing the best backpack brand comes down to style, function, and budget. From Herschel’s modern flair to Coach’s luxury leather or Cotopaxi’s ethical vibrancy, there’s a backpack tailored to every lifestyle. Consider where you’ll be using your backpack, whether it’s a daily campus staple or a passport to global adventures, and pick accordingly.
Ready to find your perfect backpack? Visit Eiken Shop to explore a curated selection of timeless backpacks. If you still can’t decide, reach out for personalized recommendations. Here’s to finding a backpack that makes every journey more stylish and comfortable!
FAQs
1. Which brand offers the best warranty?
Osprey’s “All Mighty Guarantee” is legendary, fixing or replacing packs no matter how old. JanSport and The North Face also offer lifetime warranties, while Cotopaxi has a 61-year “Gear for Good” guarantee.
2. What size backpack do I need for a weekend trip?
A 30–40L backpack typically works for a light weekend getaway. Osprey’s Farpoint 40 or Patagonia’s Black Hole 32L are popular picks if you want to pack just the essentials.
3. How can I ensure my backpack is carry-on friendly?
Check the airline’s maximum dimensions (often around 22” x 14” x 9”). Packs like the Cotopaxi Allpa 35 or Osprey Farpoint 40 are designed to fit most carry-on restrictions.
4. Which brands are best for heavy laptop users or tech gear?
SwissGear, Targus, and Timbuk2 (not in the main list, but notable) focus on laptop safety, while Nike and Herschel also have padded laptop compartments. For a higher-end route, try The North Face Recon or Patagonia Refugio with dedicated laptop sleeves.
5. Is a luxury backpack (like Coach) worth the price?
It can be if you want top-tier materials, elegant design, and a brand statement. However, if you need rugged performance or large capacity, you might be paying more for looks than functionality.
6. Are there any eco-friendly backpack options beyond Fjällräven and Cotopaxi?
Yes. Many brands now offer eco-friendly lines, including Patagonia’s recycled polyester series and Herschel’s Eco Collection. Always check brand sustainability pages for details.
7. Do I really need back ventilation for daily commuting?
If you live in a hot or humid climate, a mesh or ventilated back panel can make a noticeable difference. It’s less crucial if your daily commute is short or air-conditioned.
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