How Nike Stepped Up in the Outdoor Sector

Nike ACG - How Nike Stepped Up in the Outdoor Sector?

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With people spending more time outdoors, the demand for outdoor products is on the rise. Nike, a renowned company for its innovative sportswear, has seized this opportunity with its latest collection - Nike ACG (All Conditions Gear).

In this article, we will delve into Nike's history in the outdoor industry, the design philosophy of the ACG collection, and the company's commitment to sustainability and ethics.

Nike's Evolution in the Outdoors

For over 50 years, Nike has been active in the outdoor market. In the 1980s, the company released a line of trail shoes called Nike Lava Dome, catered to hiking and other outdoor activities. However, Nike's outdoor offerings remained limited until the early 2000s when they launched the Nike ACG line.

The ACG line is the brainchild of Nike's sports and innovation teams. Its goal is to create clothing and footwear suitable for any weather condition or outdoor activity. Initially popular among snowboarders and skiers, the ACG line quickly gained a following among outdoor enthusiasts.

Nike ACG Collection

The Nike ACG collection caters to outdoor enthusiasts who love exploring various terrains and experiencing different weather conditions. The collection includes footwear, apparel, and accessories, all designed to handle outdoor activities.

Recently relaunched, the ACG collection's new design philosophy is "Let the outdoors be your guide." This philosophy emphasizes the importance of listening to nature and creating products that work in harmony with the environment. The collection includes clothing and shoes designed for hiking, camping, and other outdoor activities.

The design philosophy of the Nike ACG collection revolves around three key elements - versatility, comfort, and performance. Nike understands that outdoor enthusiasts need products that can perform well in different conditions, be comfortable to wear for extended periods, and be versatile enough to adapt to various activities.

One of the unique features of the Nike ACG collection is its use of advanced technologies that enhance the performance and durability of the products. For example, the Nike ACG Air Nasu GTX features GORE-TEX technology that makes it waterproof and breathable, while the Nike ACG Mountain Fly Gore-Tex features a sticky rubber outsole that provides excellent grip on different surfaces.

Nike prioritizes sustainable materials and manufacturing processes whenever possible. For example, the Nike ACG React Terra Gobe is made from recycled polyester and features a partially recycled rubber outsole.

📷 Credit: Opium Paris's Youtube Channel

Sustainability and Ethics

In addition to technical prowess, Nike has committed to sustainability and ethical production in the outdoor sector. The ACG collection features sustainable materials such as recycled polyester and rubber, and manufacturing processes that minimize waste and reduce water usage.

Nike has also committed to ethical sourcing and production, ensuring that their supply chain is free of forced labor and other human rights abuses. They have implemented a responsible sourcing program that assesses their suppliers' labor practices and environmental impact and works with them to improve their standards.

Moreover, Nike has pledged to reduce its carbon footprint, aiming to achieve net-zero emissions by 2050. Initiatives like using renewable energy and reducing waste in manufacturing processes help Nike achieve its goal.

By prioritizing sustainability and ethical production, Nike is not only meeting the demands of the outdoor market but doing so in a responsible way that accounts for the environment and communities. This commitment to sustainability and ethics resonates with consumers who value social and environmental responsibility.

📷 Credit: Nike's Youtube Channel

Marketing and Partnerships

Nike's marketing strategy for the ACG collection is multi-faceted, utilizing social media and influencer collaborations to reach new audiences. The company has partnered with a variety of outdoor influencers and athletes, such as climber Alex Honnold and snowboarder Sage Kotsenburg, to showcase the collection in action and appeal to the outdoor community.

Nike has also made use of social media platforms like Instagram, Youtube, and Twitter to promote the collection, using hashtags like #NikeACG to create a sense of community around the brand. Additionally, Nike has created a dedicated ACG Instagram account (@nikelabacg) that features product photos and lifestyle images.

Nike's marketing efforts have focused on highlighting the technical features of the ACG collection, emphasizing the durability and versatility of the products. They have produced product videos and behind-the-scenes content to give customers a closer look at the design process and the features that set the collection apart.


Wrapping Up

With the Nike ACG collection, Nike has demonstrated its ability to step up in the outdoor sector. The company's commitment to sustainability, innovative design, and strategic marketing has positioned it as a strong competitor in this market. As Nike continues to expand its outdoor offerings, it will be exciting to see what new products and technologies they bring to the table.

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Baptiste is an adventurer with a passion for urban and wilderness exploration and adventure, and a lover of vintage objects with timeless charm. As a Founding member of the Eiken team, he tries to share his passion and expertise for travel and vintage fashion through his articles.

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